New CEO For Retail Venture

In a major organizational reshuffle on Tuesday, the Aditya Birla group appointed Thomas Varghese as the new chief executive officer (CEO) of Aditya Birla Retail, replacing Sumant Sinha, who will move out after spending six-and-a-half years with the group. Thomas Varghese is currently senior executive president and head of Grasim’s pulp division.

The move comes at a time when the retail sector has slowed down due to high real estate costs and lesser purchasing power. Other large players including the Reliance, Future group and the Tatas, being hit by the slowdown.

Mr Sinha told “I’ve got another challenging opportunity outside the group. But it has been an extremely tough decision for me with the (retail) business doing extremely well and very well positioned”.

Mr Sinha was handpicked by group chairman Kumar Mangalam Birla in 2001, when the former was a capital markets specialist with ING Barings at New York. Mr Sinha headed various divisions in the group, mostly in finance, before being elevated to head the group’s retail business, which was started in 2006.

Mr Sinha said he will continue to be based in Mumbai, although his new appointment wouldn’t be in retail. An Aditya Birla group spokesperson said: “The move is in line with the talent development and the career progression process that have been institutionalized in the group.” Mr Varghese will report to the chairman and will be based in Mumbai.

In April, Aditya Birla Retail was grappling with the challenge of retaining its top talent in the face of slowing growth and a competitive business environment. Mr Sinha’s exit comes barely two months after the expat CEO of Aditya Birla Retail’s supermarket business, Andrew Denby, left the company, amid talk of under-performance.

The retail company’s CIO, Parakh Dave, also put in his papers during the same time. Aditya Birla group director Santrupt Mishra had then said that the conglomerate was reviewing its organizational structure.

Although, it started little late, the Aditya Birla group has said it has been able to move up rapidly to the No 3 position by revenue, within 18 months. Mr Sinha said, “We have seen issues such as high real estate and other concerns, but that has affected other players also”.

Reliance Retail, the Future Group and other large players in the Indian retail sector have also been forced to review their formats as the still-nascent sector in India has encountered hurdles with the average Indian consumer being slow in changing his shopping behavior.

Aditya Birla Retail initially built its presence through an aggressive expansion spree in southern India that included acquisition of the Trinethra retail chain that gave it access to over 5 lac square feet of retail space, through 170 stores.

Group chairman Kumar Mangalam Birla has plans to spend nearly Rs 8,000 crore to Rs 9,000 crore for the retail business. The group already has expertise in apparel retail through group company Madura Garments, which owns and markets brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England.

One Comment

  1. gaurav paintal
    Posted March 24, 2009 at 9:14 am | Permalink

    sir
    Iam working in real estate for last 8 years with omaxe ltd delhi based company .as we started this real estate division & having 15 year experience . wants to meet the head so that share the experience from precurement to complition of project . I think we can give new concept in this fied and gain mutually.

Post a Comment

You must be logged in to post a comment.