Giorgio Armani is prompted to design real estate projects in India. The main factor that boosts him is his well acclaimed success in Dubai.
India is on the onset of receiving some superior luxury apartments from the hands of Giorgio Armani. The fashion designer from Italy will join his hands with Noida- centered Supertech real estate group for this purpose.
Giorgio Armani aims to give a new height to the luxury real estate regime of India. In collaboration with Supertech, Giorgio Armani will develop some ultra-luxury homes in Noida.
Last year Armani tied up with Mumbai-based Lodha real estate builder Group. This year the Italian designer is collaborating with the Noida-based Supertech. They will jointly develop Armani Tower which will be designed by him.
Last year Lodha developers had signed on Armani for designing their 117-storey housing project which was comprised of luxurious apartments and villas. Each of the unit was sold at a price ranging from Rs.7.5 Cr to Rs.50 Cr.
Supertech’s Armani Tower will comprise nearly 100 luxury apartments. Each of them will be designed by him. Further Armani Tower is only a part of Supertech’s residential project Supernova. This is considered as one of the most prominent luxurious projects of the builder.
The project will be completed in 4,00,000 sq. ft. The interiors and furniture of Armani Tower will be designed by Giorgio Armani. The project is said to be built in two sizes 3,000 sq. ft. and 5,000 sq. ft. respectively. Each unit will be priced at Rs.20,000 per sq. ft. and this will make these apartments some of the most costly apartments in Greater Noida. Each unit will have a price tag around Rs.10 Cr.
According to real estate analysts, the brand Armani is slow-market- resistant and they show the success of Armani Residences in Burj Khalifa. Armani Residences in Burj Khalifa was widely demanded despite the market decline in Dubai. In spite of real estate market slowdown, the Armani Residences stood unaffected. This is what probably prompts Supertech to collaborate with Armani.