Audi plans to sell 1,200 units India in 2008

Considering the boom in the luxury car segment in the country, German car maker Audi said on Friday it expects to sell 1,200 units in India by the year.

The company is also ready to start assembling its, yet to be launched, A4 variant in the country with an investment of 10 million euros.

Mr. Benoit Tiers, MD, Audi India, said, “We are expecting to sell 1,200 of our cars in the Indian market in 2008 compared to 350 cars sold last year on the back of growing demand for luxury cars in the market”.

He said that the company has observed 80% growth during the first quarter of 2008 by selling 220 units in India.

Further Mr. Tiers said, “The sale of total luxury cars in India during first two months of this year posted 176% growth, while the car industry as a whole posted just 9% growth, which shows the demand for luxury cars is growing at a tremendous pace”.

When asked about the launches, he said Audi was considering introducing its smaller SUV Q5 here. “First it will be rolled out in Europe and UK then we will launch this car in India,” he said, but refused to give any timeline.

Meanwhile, Audi would launch its A4 version here in July. He informed, “We will also start the assembling of this car at our plant in Aurangabad which will have initial capacity of 800 units that will be doubled during next year. To start assembling this car, we would invest 10 million of euros”.

At present, Audi assembles A6 variant at its plant and has so far invested 20 million euros.

Audi also plans to open five exclusive showrooms in Ludhiana, Chennai, Kolkata, Cochin and Ahemdabad. At present it has showrooms in Delhi, Hyderabad, Gurgaon and now Chandigarh among others.

One Comment

  1. Posted May 15, 2008 at 7:21 am | Permalink

    The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The Audi emblem symbolizes Audi amalgamation of Audi with DKW, Horch and Wanderer: the first ring represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer

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